Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Off-location promotion of Better Homes and Gardens attracts impulse purchase

Mark Fletcher
December 15th, 2013 · No Comments

magsbhgtvcWe have ordered more stock of the latest issue of Better Homes and Gardens on the back of success with this off-location promotion using a single purpose stand placed so that all of our magazine and newspaper shoppers will pass it. Many of our plush customers will also pass this stand. Sales are ahead of usual for the January issue at this short time in the on-sale. I think that’s helped by the stunning cover (a delicious-looking trifle that featured on the TV show on Friday night) and this second location promotion of the magazine.

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Category: magazines

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