Newsagents are being swamped with titles where billing is delayed. It feels like title range and volume has increased as a result. This is nuts. I early return a title based on its sales performance and not based on when it will be billed. Retail space has a cost. Delayed billing will not and should not remove a title from consideration for early return. Anyone saying otherwise to magazine publishers is not accurately representing newsagents – the people paying for the retail space, labour and shrinkage in newsagencies.
Publishers: Stop using us as your warehouse. If your title has an on-sale of more than four weeks, hold the stock and send additional stock bales on our sales data. While your distributor may say that they don’t have accurate sales data, challenge them as they are probably wrong.
If the increase in delayed billing titles does not stop more newsagents will strike out by cutting magazine space and sending more titles back early.
For Christmas, newsagents want magazine distributors and some magazine publishers to treat them with more respect.
There was a time delayed billing was used by a few publishers with care. The free for all we are seeing now has ruined it for everyone.