Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Ad covers barcode on Melbourne Bride

Mark Fletcher
December 30th, 2013 · No Comments

magsmelbournebrideIn a production blunder, the ad booklet for Rydges stuck to the latest issue of Melbourne Bride magazine covered the barcode.  The ad booklet is also falling off when browsers put the magazine back on the shelves. Part of the problem is the thickness of the magazine and the flimsiness of the ad booklet.

I’ve removed the ads because of the barcode issue and because they were getting trashed. Whoever is responsible for this Rydges ad booklet should reconsider this type of advertising. It doesn’t work.

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Category: magazines · Ugh!

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