Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Lovatts dream holiday competition

Mark Fletcher
January 3rd, 2014 · 5 Comments

lovattsholidayI like the Lovatts dream holiday competition. It’s offering an ideal prize for the Lovatts customer. The pitch is easily understood thanks to a good design.

The floor display unit I saw a couple of days ago promoting it, while not holding product that well, stood out and should help drive sales.  The WIN headline caught my eye.

With floorspace being expensive and in high demand I’m not sure I could hold the space for the stand for more than a few of weeks – if I was given a stand.

Click on the image for a larger version.


Category: crosswords

5 responses so far ↓

  • 1 shauns // Jan 3, 2014 at 3:47 PM

    ? what promo is this I have not heard anything about it


  • 2 Mark Fletcher // Jan 4, 2014 at 7:33 AM

    Shaun several newsagents said they received a poster. The Lovatts website has some details.


  • 3 Terry Thelwell // Jan 6, 2014 at 8:13 AM

    Shaun, we merchandised the promotion to 500 shops plus POS was sent out with the bulk magazines to a further 1,500 agents. It’s been heavily promoted within our magazines and on all covers.
    I’ll send you some POS today


  • 4 Mark Fletcher // Jan 6, 2014 at 9:08 AM

    Terry it would have been good to see the display unit as an opt in for newsagents so they could have embraced as they wished.


  • 5 Shaun's // Jan 6, 2014 at 9:11 AM

    Thanks terry


Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image