Read what Andy Nulman has written for the Huffington Post about migrating his magazine reading from print to digital. Then this story from The New York Times from a few days ago about people who love special interest magazines.
It’s easy for us to focus on the bad news in magazine sales as reflected in audit results for weekly titles. There is plenty of good news for magazines. Not only in special interest titles but elsewhere. Many of us have good news in our data.
In December, my weekly magazine sales were up 1% year on year in a whole of month comparison with December a year earlier. Women’s Interests: up 18%; Sport & Leisure: up 18%; Home & Living: up 19%; Children’s: up 21%.
In each of our businesses is data indicating growth opportunities with magazines. What we achieve is, in many respects, up to us.