We’re enjoying terrific success by featuring our range of magic products at the front of the shop on the lease line – facing into the mall. The success is in the form of shoppers the display attracts as much as product sales. Being in a shopping mall what we display at the front of the business is vital to attracting people who are in the centre and had not planned to visit a newsagency this visit. Our goal is to present products that challenge their perception of a newsagency.