I am amazed of the size of Valentine’s Day across a range of retail businesses in the US. It all starts with the the people you would / could purchase Valentine’s Day cards for. Take the photo – it’s a Valentine’s Day card from your cat (yes it’s in the wrong pocket as the header card says from dog).
A Valentine’s Day card from your cat?! As a retailer, I’d love the season to reach this level in Australia. I’d love to sell Valentines Day cards from your pets, to your pets, to teachers, neighbours, pastors, parents, grandparents, kids. I’ve seen packs of cards for kids to give to fellow students. The season would grow tremendously for us.
That said, I suspect Australians would not approach the broad range of captions I am seeing here in the US. We’d need to educate them to show that the season is about more than it has been, that it’s about appreciation.