Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The easy to shop wall of magazines

Mark Fletcher
January 15th, 2014 · 5 Comments

wallofmagsI made the mistake of installing fixtures like you can see in this photo from a Barnes and Noble store in New York. What they have is better, easier to shop. The only difference is that they have a single wall with space in front. Mine is in an aisle with not enough space.

The single wall of magazines at this Barnes and Noble store is terrific – easy to shop and a bold statement for their range. It’s something that would work well in a newsagency instead of the traditional magazine valley.

7 likes

Category: magazines · visual merchandising

5 responses so far ↓

  • 1 Megan // Jan 15, 2014 at 4:43 PM

    But you have to have a LONG wall to create the effect Mark. LOL

    1 likes

  • 2 James // Jan 15, 2014 at 4:59 PM

    And the space to implement Paco Underhill – butt brush…..makes a huge difference to the shop feel and customer interaction with the fixturing. Cryptic and Ill leave the readers to follow up.

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  • 3 shauns // Jan 15, 2014 at 5:03 PM

    only thing wrong with that picture is the bloke sitting on the floor you would think they could supply cushions

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  • 4 Mark Fletcher // Jan 15, 2014 at 5:08 PM

    James – yes. Shaun – I think it’s cool he’s sitting on the floor.

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  • 5 Jarryd Moore // Jan 15, 2014 at 6:20 PM

    You say that now Mark … lets just hope he didn’t get up and leave skid marks!

    James, I wondering if butt-brush has the opposite effect on men? Unfortunately the vast majority of retail space in Australia is just too expensive to justify taking this factor into account planning store size and layout.

    2 likes

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