Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

What happened with your NW supplies this week?

Mark Fletcher
February 26th, 2014 · 6 Comments

Our supplies of NW were cut in the same week we received a stack of NW bagged with Woman’s Day. I can’t see why regular supply of NW would be cut unless they want people to buy the discounted bundle. As for the bundling – anyone watching how women’s weekly magazine shoppers interact with the product will know that browsability is important.

7 likes

Category: magazines

6 responses so far ↓

  • 1 H // Feb 26, 2014 at 9:10 AM

    We normally get 12 NW and return an average of 1.
    This week we got 6 NW and 2 bundled with WD.
    Naturally my sales will be enormously increased (NOT) !!!

    0 likes

  • 2 allan wickham // Feb 26, 2014 at 9:17 AM

    Normally get 6 with an average sell of 4. This week got 3 and sold out within the 1st hour of opening. Sold 7 of the bundle, which I would suggest comes from having none of the other. I dont want to become like a supermarket where you can get a discount off an item if you buy a pack or certain quantities. It frustrates customers. Like at Uncle Dans, it is cheaper to buy 2 cartons of beer instead of 1, what happened to “responsible service of alcohol”?

    My customers hate bagged weeklies, now with no “normal” NW stock they have no choice or option to browse…..very sad indeed.

    1 likes

  • 3 Brett // Feb 26, 2014 at 10:14 AM

    We normally get 17 and return 4.

    This week we got 9. All sold.

    We got 13 of the bundles.

    0 likes

  • 4 Brett // Feb 26, 2014 at 10:16 AM

    Seems counter intuitive to address the issue of a drop in sales by providing less than CAN be sold.

    2 likes

  • 5 Lance // Feb 26, 2014 at 7:57 PM

    Can you legitimately split the bags/bundles ?

    0 likes

  • 6 Mark Fletcher // Feb 26, 2014 at 7:59 PM

    No.

    0 likes

Leave a Comment

Powered by sweet Captcha