We take a photo every time a customer wins a prize in our newsagency. This latest winner collected a latest model tablet computer as part of our supplier-funded brand-name ink promotion. The winners are usually happy to pose with their prize.
The photo is important to us as it adds to the pitch we can make about the value of shopping with us.
Competitions like this where one of our customers wins something of value provide us with another way to promote our value proposition over competitors. The photo lets us leverage the value of the prize long after it has been collected.
The more we promote prizes like this and deals for ink and similar everyday product the more we fight back against the perception that newsagencies are expensive.