News Corp’s Herald & Weekly Times division issued an apology to newsagents about returns issues with the Mr Men books. It appears the company’s software platform will not allow returns to be done the way the company intended. They have requested manual returns in a letter to distribution newsagents. While News Corp has excuses for this and for the lack of top up stock where there have been sell-outs, and there have been plenty, it keeps having problems like this with promotions and opportunities where the resolution is for newsagents to spend more time. As one newsagent pointed out this week: this is 2014, not 1974. News Corp needs to adopt current practices.