Interest has been good for issue #2 of The Saturday Paper, out today. Sales are down on last week as I’d expect – it happens to all new titles. It will take a couple a while to find consistent interest. Issue #2 is a good read, a better investment of time to this reader compared to other newspapers.
Sold 58 which is a couple more than last week but shop turnover today is almost double last week because of long weekend
Interest in TSP way more than last week (we now have more than our initial total allocation on put away) lucky I managed to get my allocation doubled by IPS last monday….. Oh yeah, shame WE DIDNT GET ANY AT ALL TODAY!!!
end of vent/rant…
I bought The Saturday Paper in Bellingen this morning and was ever so pleased to be able to get it … there weren’t enough copies at the newsagents for all of the people who wanted to read it .. the copyI bought is much in demand
Michelle I can escalate it with IPS if you’d like.
Hi Mark, thanks so much for your offer. I suspected that the problem was not IPS as the invoice came through EDI on Friday. I did leave a shall we say substantial message for their circulation dept. (closed on weekends) but I also followed up with the delivery company and after many phone calls CMD assured me they would try to get me a few through today to keep me going (where they were going to get them from I have no idea). Now the good news this morning bundled with some Ages was my stack of the Saturday Paper complete with original IPS docket dated 8/3/2014. Hopefully my customers will come back today for the paper they wanted yesterday. At least they are here.
Good news Michelle.
Interesting article from the former presenter of Mediawatch.
http://www.theage.com.au/comment/new-papers-delivery-falls-short-of-the-hype-20140311-34jf1.html
I would love some POS for the paper. I would easily sell more if I could actively promote it with a display. Rang both IPS and The Satuuday Paper. IPS told me to ring The Saturday and when I rang them they didn’t know what to do and said their manager would call me back. As yet this has not happened. This would be one of most poorly promoted new titles every.
Chris we received posters with issue one and some window decals with issue 2.
Keep chasing them, I expect there would be posters each week.
Even that’s not good enough Jenny. For us to promote it the best way we can we need more than A2 posters and window decals.
Chris use some of your papers to make a large display, balloons, a2 posters, Facebook.
Cover your window with the newspaper.
What other pos is there?
I suspect there is an opportunity for POS that replicates their street poster/billboards.
Its a newspaper – print the stuff on cheap paper and make sure you send out plenty for at least the first month. The cost would be negligible.
I distributed 9 copies in the food court yesterday with a with compliments card on them explaining that these are only available at newsagents. If they are still there today I’ll take them back as returns other wise just hope that they increase sales quicker than would otherwise happen so they pay for themselves.