Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Recasting the magazine aisle end for the weekend

Mark Fletcher
March 22nd, 2014 · No Comments

magswinacarweekendHere’s how we have adjusted our WIN A CAR aisle end promotion for the weekend. Subtle changes to make the most of more fresh titles. That’s Life and Who placed on the top and to the left for easy selection. BHG rounds out the top section here plus we have it in two other locations for the weekend.  Note Women’s Health and Men’s Health together – very important. Strong and consistent branding with WIN A CAR collateral too helps drive shopper engagement.

We change this display on a Monday and a Thursday through the duration of the promotion – reflecting titles on-sale.

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Category: magazines

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