Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Refreshing Easter in the newsagency

Mark Fletcher
April 11th, 2014 · No Comments

easterrefreshThe workshops  I have been lucky to be part of here in the US this week underscore the importance of keeping the retail offer fresh.  This does not mean keeping displays tidy, no, it means creating fresh displays through a season pitching new opportunities.

In all major seasons here retailers in channels similar to newsagency businesses are encouraged to change their offer every couple of weeks in a reasonably major way.

In my experience this is rare in Australia. So imagine how thrilled I was to receive a photo showing a significantly refreshed easter offer in one of my stores. Regulars or semi regulars will see this as fresh and that will help drive sales.

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Category: Gifts · visual merchandising

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