What you can see in the photo is the only promotion of lottery products in this news / convenience retailer I met with in New York. The retailer told me they met all the requirements of their lottery agreement with this placement of a promotional screen in front of the sales terminal. No actual shop fit is required of them. No major signage commitment. Just what you can see in the photo.
The retailer was shocked when I explained that retailers in Australia were expected to spend anything at all on fixtures for promoting and handling lottery products. In this example they sell around $15,000 in lottery products a week from this terminal.