Coke vending machines that only sell Coke are a relic of an era long past. The latest generation Coke vending machines offer entertainment and opportunities for fun with the core goal of getting you engaged with their brand.
Coke knows that engagement = sales.
The Coke corporate website has examples of tremendously innovative Coke vending machines. I mention this today because many newsagents sell Coke. For us to make the most of the opportunity we need to stay connected with the broader campaign supporting the brand.
As I mentioned in January last year, the worldwide Coke happiness campaign is extraordinarily successful and enjoyable.