Supermarkets are lazy when it comes to displaying, promoting and managing magazines. Magazine displays are often untidy, titles inappropriately placed and cover-driven opportunities often ignored – unless the publisher pays for special attention.
This photo shows part of the magazine section in a suburban Coles supermarket. To me, it presents a confusing message to the shopper. The AWW customer is not the Girlfriend customer nor the marie claire customer yet these titles are next to each other. They have took in their display space for better placement yet they make no attempt to fix this.
Australian newsagents do a better job displaying and promoting magazines than supermarkets. We should be proud of our point of difference.