Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

There’s money in traditional toys and gifts for newsagents

Mark Fletcher
May 7th, 2014 · No Comments

seamonkeysYears ago Sea Monkeys were huge then they went off the boil but they came back and then faded. We are finding them back in favour thanks to this new take we found through a supplier. While there is always interest in the next big thing in toys especially, I often see older products, like these Sea Monkey related Aqua Dragons selling very well. There is the nostalgia based sale as well as the sale to the kid discovering them for the first time.

In a mass merchant the only way these products would be noticed would be with a massive sale or through a catalogue offer. Since newsagents sell close to 35% of all greeting cards in Australia including plenty for kids parties, products like these ought to be a staple for us to sell with the cards and a bag or a roll of wrap.

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Category: Gifts · Newsagency opportunities

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