Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Voter spending sentiment in steep decline

Mark Fletcher
May 21st, 2014 · No Comments

agedownThe Age and The Sydney Morning Herald today has a comment piece by Chief political correspondent Mark Kenny about the steep decline in spending sentiment among voters as measured in a Fairfax-Neilsen poll.

Shopper sentiment is, in part, driven by media coverage and today’s front page of The Age reports on and feeds into the survey results.

As retailers large and small have noted ow for several years, retail is tough. Australians have voted in a government that is pursuing policies that appear set to make things even tougher.

The best way for us to counter this decline in sentiment is for us to create retail environments that are cheerful and enjoyable, where people forget their worries and want to buy the optimism in our businesses.

We should not agree when people complain or say things are tough. No, we need to offer a response that pivots the conversation.

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Category: Optimism

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