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Woolworths retailer features Frankie at the counter

frankiecounterduxCheck out the very simple yet visually effective approach being taken by an outlet of the Woolworths owned Thomas Dux supermarket to promote the latest issue of Frankie magazine.

Note the lack of clutter at the counter –  this is a very smart, and I suspect effective, way of achieving impulse purchases of the popular magazine.

The Thomas Dux approach is different to what most newsagents would do. We can learn from this.

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  1. Chris

    I assume you are joking about the no clutter. the counter looks like there is crap everywhere

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  2. Mark Fletcher

    No Chris, no joke. This counter is not cluttered.

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