Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Woolworths retailer features Frankie at the counter

Mark Fletcher
June 23rd, 2014 · 2 Comments

frankiecounterduxCheck out the very simple yet visually effective approach being taken by an outlet of the Woolworths owned Thomas Dux supermarket to promote the latest issue of Frankie magazine.

Note the lack of clutter at the counter – ┬áthis is a very smart, and I suspect effective, way of achieving impulse purchases of the popular magazine.

The Thomas Dux approach is different to what most newsagents would do. We can learn from this.


Category: magazines

2 responses so far ↓

  • 1 Chris // Jun 23, 2014 at 12:29 PM

    I assume you are joking about the no clutter. the counter looks like there is crap everywhere


  • 2 Mark Fletcher // Jun 23, 2014 at 6:04 PM

    No Chris, no joke. This counter is not cluttered.


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