Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Men’s Fitness & Zoo discounted by Coles

Mark Fletcher
July 15th, 2014 · No Comments

heapmagsI spotted Men’s Fitness and Zoo discounted by $3 at a Coles Express yesterday if you purchase both. It’s pitched as part of their down down campaign. I can’t believe that Bauer wants to divert regular magazine shoppers from supermarkets to Coles but I that is what offers like this do in my view – they educate shoppers to chase the discount.


Category: magazines

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