I love these year-themed birthday cards from Artico that have at the Melbourne Gift Fair this week. They tap into the strong interest in nostalgia. They make for a wonderful gift. Each CD has 20 hits fro the selected year.
While spinners can be challenging, this one has a small footprint and is easy to locate in different locations in-store. I can see the range working in a card department, with magazines and elsewhere.
I don’t see this range as competing against an existing card range but more complementing it.
The folks at Atrico have not asked me to blog about this.