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Very cool date-based card range

articoI love these year-themed birthday cards from Artico that have at the Melbourne Gift Fair this week. They tap into the strong interest in nostalgia. They make for a wonderful gift. Each CD has 20 hits fro the selected year.

While spinners can be challenging, this one has a small footprint and is easy to locate in different locations in-store. I can see the range working in a card department, with magazines and elsewhere.

I don’t see this range as competing against an existing card range but more complementing it.

The folks at Atrico have not asked me to blog about this.

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Greeting Cards

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  1. daniel

    you can buy them direct from the UK for less than half the price. you just need to buy a spinner from wireware. about $300.

    Artico need to sharpen their pencil and offer a better deal!

    Maybe we can do a group order to save even more!

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