Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Very cool date-based card range

Mark Fletcher
August 6th, 2014 · No Comments

articoI love these year-themed birthday cards from Artico that have at the Melbourne Gift Fair this week. They tap into the strong interest in nostalgia. They make for a wonderful gift. Each CD has 20 hits fro the selected year.

While spinners can be challenging, this one has a small footprint and is easy to locate in different locations in-store. I can see the range working in a card department, with magazines and elsewhere.

I don’t see this range as competing against an existing card range but more complementing it.

The folks at Atrico have not asked me to blog about this.

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Category: Greeting Cards

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