While I understand the purpose of the bonus DVD coupon in the Sunday Herald Sun yesterday, the coupons is only of value if there are stocks of the DVDs in circulation. I felt for the customer who said they have been to ten newsagencies that morning, four were closed, looking for the one DBD they had missed in the series. There’s got to be a better supply model. It starts with retail newsagents having absolute control over their supply through a direct relationship with the publisher.
It’s terrific that this is a newsagency focussed promotion. Let’s work on the back end to make it work better for newsagents and customers in the future – to maximise sales.