A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting newspapers at the front of the newsagency

satpaperfosaug30We are leveraging another provocative poster and front page for The Saturday Paper with this placement at the front of the newsagency today – facing into the mall.

We are also using the opportunity to promote the Herald Sun, Better Homes and Gardens, Feast and part 1 of How Your Body Works – all popular titles that can attract shopper traffic.

This is a weekend only placement, something we are trying for four weeks to gauge shopper interaction as part of our commitment to trying changes.

5 likes
Newspapers

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image