Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting newspapers at the front of the newsagency

Mark Fletcher
August 31st, 2014 · No Comments

satpaperfosaug30We are leveraging another provocative poster and front page for The Saturday Paper with this placement at the front of the newsagency today – facing into the mall.

We are also using the opportunity to promote the Herald Sun, Better Homes and Gardens, Feast and part 1 of How Your Body Works – all popular titles that can attract shopper traffic.

This is a weekend only placement, something we are trying for four weeks to gauge shopper interaction as part of our commitment to trying changes.


Category: Newspapers

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