A customer recently asked if we had something they could not find in the other newsagency. This surprised me as the centre in which we were in at the time only has one newsagency, mine. It turns out they see a Tatts shop which sells papers, greeting cards and a ton of junk poorly displayed as a newsagency.
I don’t want to be considered as having a business like this one. In fact, my shop is very different to theirs. It’s neat, appealing in layout, professional and carrying premium gifts and no cheap imports like this shop in the photo focusses on. That said, the comparison makes me want to make it even more different.
We can’t control the businesses shoppers compare us with but we can control how our own businesses look.
I believe this is the largest shop of the 3 Lotto outlets in this centre.
It has for many years had the untidy , discounted look and probably one of the worst looking shops in the centre.
However discounted price will attract some clientele especially as the drawcard of Lotto is there as well.
It is important to have different stock if you can but it also gets back to how you market your business to draw the people in and get them coming back – like customer service. All the things we know we should do but do we and our staff do it?