I love this aisle cap at one of the WH Smith outlets I visited this week. It’s eye-catching and informative – drawing attention to the stock.
I like the angle as it is more inviting to enter the aisle than a straight facing usual aisle end that we see in many newsagencies in Australia.
This is a new WH Smith outlet in a transit location. It is designed for space and shopper efficiency.
The WH Smith approach to shop fitting to create a functional and flexible fit out built to a budget. Regardless of their scale, their approach is something newsagents could follow and reduce fit out costs.