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Terrific gift with purchase for Australian Country Style

cs-gwpThe Crabtree & Evelyn moisturising soap packaged with the latest issue of Australian Country Style is an excellent gift for this title. While it’s packaged so that it blocks the title in the pocket behind we can work with that to be fair to that title. After I took the photo I moved the title out of this pocket and placed it in a stand above the section as the feature title of the section. This respects the gift and the other titles in pockets in the section. What looks like a good idea for a publisher can hurt sales for another publisher. As newsagents we have to navigate situations like this weekly. And publishers wonder why we have little time.

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