It is easier to sell products people know, understand and trust. Teenage Mutant Ninja Turtles are such a brand. Thanks to success of the latest movie, major retailers have achieved excellent sales. Newsagents can tap into this success to with licenced product.
One learning from the sales flowing as a result of the movie is that the traditional range is selling as well as the movie-themed range. This was unexpected by suppliers. The sales boost of the traditional products speaks to the power of a brand through the entire range connected with the brand.
We can make more money in our businesses selling licenced product than from cheap no-brand products.
The problem I have is keeping up with the latest movies and trends.