A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The Christmas space shortage helps drives sales

mugsLike every retail newsagency business this time f year we have no spare space. Indeed, our gift area is so full that we have to put this beautiful range of boxed mugs at one counter. The thrill is that they have been selling. Better than expected. Yes, people are purchasing these premium mugs on impulse having come to the counter with other items.

Who said the counter is only for lower cost items people will purchase on impulse.

Sometimes changes are forced to make show us things about what sells where that we had not anticipated.

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Gifts

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