I saw this photo opportunity at Hung Hom Station in Kowloon last week and thought it’s something that could work for some newsagents.
If you are in a country town in which people stop off as they pass through, why not create a display in your window or in front of your shop and have a couple of holes for people to stick their heads in for photos.
Make it fun, and local – leverage a local connection. Include the name of the town – and your business somehow. If your town is known for an industry, a crop or a particular natural wonder, use this as it’s a local feature people are more likely to want to be photographed with.
If you don’t have an appropriate local connection, consider having life size art of royalty or movie stars in a pose holding a sign – with my friends at XXX newsagency. In other words, if you can’t think of a local feature, make one!
Here’s one of several characters at Adelaide airport right now as part of their Christmas promotion. Whiel I was there plenty of kids wanted their photos takes with their face in the gingerbread character. This is another example of how you could engage with this marketing opportunity.
Ask a local school or craft group to make the display – extend the local connection and drive more traffic. It’s a terrific way to show off local talent.