Better Retailing has published a terrific report on our success with discount vouchers. I met with Steve Denham, a former UK newsagent and regular commenter here, who wrote the article when in the UK six weeks ago. We had a good talk about discount vouchers and their impact on sales.
A year and eleven months in with discount vouchers and having used a points based program as well as buy X and get Y program, I rate discount vouchers as the most successful loyalty program I’ve seen. It’s whole of business and that is key. It is more easily understood than the old points based program plus it has no hoops that make customers groan.
Better Retailing is a highly recommended read for Aussie newsagents – it publishes plenty of ideas from which we can learn.
I see even Australia Post have taken on the receipt discount voucher! I got “10% off a single product up to $200” offer when I bought some stuff there last week. Excludes cash type products (postage, gift cards, etc) of course.
I see even Australia Post have taken on the receipt discount voucher! I got “10% off a single product up to $200” offer when I bought some stuff there last week. Excludes cash type products (postage, gift cards, etc) of course.
That’s a bad stutter you have there Gavin.