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How Starbucks connects locally

nhoodHere is how one of many Starbucks locations in busy Guangzhou (pop. 20m) shows its neighbourhood connection. It shows them thinking about the local area and supporting local activities. I see this local community connection / support in many businesses in China. What I like about the Starbucks approach is that it feels like something an independent retailer would do – yet here is this giant of a company offering support for a local community connection and thereby reinforcing their relevance.

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newsagency marketing

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