We have recently added Manuscript to the list of magazines we sell – proving that newsagents do seek out additional titles to expand their range. I mention this to show magazine publishers who stop by here that some of us actually use a pull model. The challenge is that so much of what we get is pushed and pushed inefficiently that we rarely feel inclined to seek out new titles. The other reason newsagents don;t often order a new title is out of fear for being overloaded.
We regularly look for new titles to carry. And by we I mean everyone involved in the business. This is another factor in our growth in magazine revenue.