If we sell out of one of our two capital city daily newspapers and cannot get more stock, we move another titles into that prime location rather than leaving it empty with a sign saying we have sold out. This approach can encourage destination newspaper customers to consider another title. I’d rather not lose a sale if I can help it. One weekends, The Saturday Paper is our go to offer as it is the next best seller.
Our papers don’t arrive until Midday on Saturday so I do a little display of gifts or a new magazine or Part works. We probably pick up more income from the sales generated than we do from the papers when they arrive.