Social media makes it easy for us to see what competitors are doing without becoming a stalker. You can follow them on Facebook, Twitter, Instagram and elsewhere. Don’t think it’s odd as they probably already follow you.
Following a competitor on social media can be inspiring – not so you can copy them but more to inspire you to do better yourself. This is true with the kikki K Twitter feed – it’s an excellent example of a feed to follow and from which to gain inspiration.