Australian small business newsagents will rejoice today on the news of a new magazine supply model to start immediately.
- Newsagents control the titles they receive.
- Newsagents control the volume of each issue they receive.
- Magazine distributors to suggest range and volume which newsagents can accept or reject.
- Newsagents, publishers and distributors agree on a benchmark returns percentage.
- All returns will be tops (covers) only.
- No early returns.
- All magazines to be 30-day on-sale unless agreed otherwise.
- Publishers will, at their discretion, offer a per pocket stocking fee they want newsagents to carry but for which there is lower than needed update or for titles with a longer than 30 day on-sale.
- All supplier funded awards and rewards to be same store year on year sales related criteria and nothing else.
- Publishers to contribute to a newsagency channel marketing fund (estimated to be $2,000,000 a year) to be run by advertising experts and overseen by a panel of newsagents elected by newsagents.
What a wonderful day.
Where and when will this news break?
april fools day
Peter – April 1.
Ok Mark you got me. I thought you been drinking all night.
It would be good if it were true (except no early returns), however I think this is an April Fool’s joke
You nearly got me Mark
good one lol
Needed to be more believable, no one would ever think that could ever happen 🙂
Nice try Mark
Good one, Mark
Good one, seemed a bit sudden and too good to believe
It would be nice wouldn’t it?!
To good to be true….Lol
What !
Ya mean it’s not a true report !