All throughout the newsagency we are leveraging the different traffic brought in by school holidays with placement of activity products for boys and girls as well as pure fun toys. We have these in different locations to provide a treasure hunt type experience. This approach works for kids in the store as well as for those who buy for kids. It’s good seeing people add between $5.00 and $10.00 to their destination purchase.
This is an example of us making our own success, from buying to pricing to placement on the shop floor. each step is thought out with the sole focus of making sales.