It’s been terrific seeing how newsagents have embraced the State of Origin opportunity in their businesses from the sales of clothing and cheer protect trough to getting behind the state team.
I know of newsagencies that did $5,000 and more in products in towns with populations you would not expect to be big end ought to support that level of sales. I know of newsagencies doing over $10,000 in sales.
Most of the success I have herd of is from Queensland.
People spend money on what they love and there are plenty of newsagents testifying to that statement this week.
I also love the way newsagents have embraced the competition with in-store engagement including staff in the state colours and fantastic displays declaring their support. This is the type of local support newsagents can do better than big business.
State of Origin 2015 is bigger than 2014. Newsagents take note.