Weeks ago we started trialling a second location of roll wrap – at the counter. It is working. People are purchasing rolls of wrap on impulse. Convenience is a factor in the success of this as is having a good selection of designs available to attract attention.
It costs nothing to try an idea like this in the newsagency. If you don’t have the slatwall backing like we have to take the hook, place boxes of roll wrap at the counter – it should work just as well as long as shoppers can see the designs.
Investing five minutes or so in this move without spending anything extra on stock you could have a change that drives incremental purchases today.
These are the types of moves we need to obsess in our newsagencies about if we are to achieve the best basket depth possible from each shopper visit.
Sadly, wrap is something too many newsagents leave to their wrap or card supplier to manage. I think this is a mistake. The success or otherwise of wrap in your business is yours to own. Stop leaving this to others to control as it is your business.