A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The Joker is good for the newsagency business

IMG_0928This Joker figurine, in the front window of the newsagency, attracted a shopper who said they had not been in a newsagency for years.

The shopper noticed The Joker in the window when walking past. They asked to see it up close. In the ensuring conversation discovered they were in a newsagency.

What we place in our newsagency windows can be far more powerful than the shingle under which we trade.

I don’t mind that the shopper did not know the type of business they were in. What mattered is that they were shopping with us because of a deliberate decision we made as to what we pitched in the window.

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newsagency marketing

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