A blog on issues affecting Australia's newsagents, media and small business generally.

Business Week on Podcasting

In a Special report, The Lowdown on Podcasting, Stephen Baker of Business Week tells the mainstream world “Now it’s a lot easier to listen than it is to send your own audio programs into cyberspace. But stay tuned — this party’s just getting started”

Articles like this are essential to the legitimisation of a technology which is barely one year old. That Business Week is devoting such space gives what some called just a few months a ‘fringe’ technology tremendous credence and business context.

Podcasting sets the story free and this is where there are tremendous implications.

I wish I could work out a way for businesses like my retail shop (there are 4,600 of us in Australia who rely on newspaper and magazine sales to deliver at least 50% of our traffic) to quickly have a role in the podcasting world.

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