A blog on issues affecting Australia's newsagents, media and small business generally.

Podcast white paper worth the read

podblaze.com has released a white paper on how to leverage podcasting as a marketing tool. It’s a quick read and provides a good starting point if you’re wondering what podcasting is and whether there is a context for your business.

Playlist Magaizne has a good story online summarising where some of the US major players are at with podcasting.

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