Newsagents across the country have setup feature displays for the latest issue of Ralph magazine as part of their commitment to in store promotions. Our display has offended some customers. If any more complain we’ll take it down. While we need to promote the diverse range of titles we carry, there is no point in getting our most regular and valuable customers, women 35 and older, offside. Part of the problem for us is that our feature display areas are right next to our women’s magazine area.
I was talking to the owner of a petrol outlet and asked why they don’t do displays like this. His answer was blunt: what and upset half my customers? No way. I suspect that the newsagent displays will hel;p boost sales in these non compliant petrol outlets.
I want to promote Ralph and other men’s titles – I’ll find a better wan to do this without our core customers.
Hi, Mark.
We can cut “uncut DVD” out from the poster, and use this part to cover the breast or anything you don’t want our customers to see.
We also can cut the poster into a mini poster which only contain the title and the beatiuful face of the cover girl, and 4 of these mini posters make a full size poster.
It creates a less offensive display.
Cheers,
Sunny