This photo shows part of the new invitation wall we are experimenting with in our Sophie Randall Cards and Gift shop. It follows the blocking approach we have been using in our newsagency for our new stationery layout.
Early indications are that the full face display will easily justing the real-estate commitment. Customer feedback is excellent. Indeed, we are planning to increase our range by 50%.
The only challenge of the fixturing is that it cannot hold as many packets of each design as we would like. Given that invitations are purchased in a minimum of two packets – managing non displayed stock properly is crucial.
The question we are asking ourselves is whether an invitation wall like this would work in our newsagency. The shopping experience is completely different between the two shops. We will have the space in the newsagency once we remove the Christina Re range.
Invitations are good business and price is less of an issue we expected. Done right, they can set you up for excellent add on business – matching stationery for the party and the like.
To combat the stock weight problem you could look at having the invitations in a deeper compartment. To make it always look full, use spring loaded ‘pushers’ (this is obviously not their real name) – places such as Mills Display and SPOS supply these.
On other fixturing we could do this. The units we looked at slat wall id not get deep enough. We’ll check out Mills.