Australian Newsagency Blog

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I told you so – a new line of greeting cards

Mark Fletcher
April 29th, 2009 · 1 Comment

ityscards.JPGWe have been testing a new line of greeting cards at our newsagencies and our Sophie Randall businesses.

The I told you so range was conceived and written by Jason Schwarten, manager of our newsXpress Forest Hill store. The original artwork is by Vienna Chen, our graphic designer at Tower Systems. The cards are published under the Sophie Randall brand.  The project has been project managed by Tower Systems Marketing Manager Andrew Halpern.

It has been interesting navigating the development and release of the new card line. We have a deeper appreciation of the work of greeting card publishers as a result.

While it is very early days for the I told you so line, we are encouraged by customer interaction – it seems that most people can think of at least one occasion when they would like to have been able to send an I told you so card.

Customers are enjoying the range – one customer at our Melbourne Central location bought one of each design and assured us she will be back because she regularly needs to tell her friends I told you so.  Others browse, laugh and comment – the I told you so range evokes a good response!


Category: Greeting Cards

1 response so far ↓

  • 1 Michael // Apr 30, 2009 at 11:39 AM

    I’ll be purchasing some of these cards this weekend when I’m there.

    I want to give one to my card rep seeing we disagreed on placement with some cards – we “trialed” it my way and it worked!

    The “I told you so” card cannot be topped for this situation.


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