You’ll never need to pick up another newspaper.
I heard this on a Perth FM station last week when they were promoting an iPad as a prize for a competition. Their other comments were about how cool the technology was and that the iPad was the must have gadget.
“You’ll never need to pick up another newspaper”. That type of marketing is used when your brand is not making headway, comparision against the leading product not explaining what the new product can do. Must have hit the wall.
Think that at your peril Paul if you;re in the print space.