Like most newsagents I am sure, we have received plenty of stock of two new fanzines: Rob Pattinson and Taylor Lautner. Besides the cash flow hit we have to find space for two new titles in an already crowded category.
We are stepping up to the challenge by promoting these outside of the teen magazine space with stock placed with Famous, the magazine most connected with the Twilight franchise.
It is interesting to see how different publishers handle one-shots differently. With the Justin Bieber one-shot we got the chance to set out supply quantity whereas with these fanzines we did not. By getting to set our supply quantity we accept more of a stake in the success of the title.
I really wish more publishers would develop a pull model with newsagents instead of this out of date push model.
A key difference for us is that we received some posters with the Justin Bieber title. The display is working very well for us!