We are promoting the Fighter Aircraft Collection with this display at the counter. We also have copies located with our aircraft magazines in the magazine department. This way we capture the impulse opportunity as well as the purchases from enthusiasts. I’m not s
I am not sure how this title will go nationally as it caters to a two special interest niches – aircraft and military. However, promoted well this could be a hit in newsagencies with strong magazine sales in these areas. I know that the Tractors partwork series a year or two back was quite popular in some unexpected newsagencies.