A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting AFL cards and albums

footycards.JPGWe are promoting AFL cards and albums behind the counter to further drive already good impulse purchases.  The display looks stunning, better than in the photo.  You notice it as soon as you enter the store.

We had been using the space to promote part works but sales were not as good as we needed to justify using this premium space.

I love the use of colour by our team for this display – assisted by the red sign in the middle.  This is what grabs your eye.

Also, notice the lack of clutter.  This is how the behind the counter space is kept.  It works a treat for most promotions.

0 likes
Tactical display

Join the discussion

  1. h

    1st August and Gotch are OUT of albums and cards. We are currently selling a box of footy cards every two days, and would have got another dozen albums today if there was stock.

    Lots of sad little boys around here from tomorrow on –
    so annoying for us.The season AIN”T OVER YET !!

    0 likes

  2. shaun s

    1 box every 2 days since they started or just a few late comers

    0 likes

  3. h

    am at home now so can’t check, but have sold 3600 so far this season….. 36 per box? ie 100 boxes in 20 weeks, so averages out at five boxes a week….. not sure at all how many albums we moved, quite early on I stopped a staff member ordering 30 albums at once and since then she has reordered several times, silly moi !

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image