Our promotion of the latest issue of Time magazine has generated at least one sale for us with a customer adding the magazine to his purchase on impulse when he saw the cover story on Silvio Berlusconi. While one sale may not seem like a lot, given our small sales of Time in this particular newsagency it’s something we are thrilled to achieve.
This blog post is important as it reflects the commitment in my newsagencies to chase even one sale of a magazine. In this store, one of our team members placed Time here of their own accord. This is excellent initiative.
The more newsagencies where this is done the more value we will show ourselves to be to magazine publishers. There is incremental business for the taking … if we are more engaged with magazine placement and train all in our business to be engaged as well.
Having just completed another newsagency sales benchmark study I have no doubt that we can do better with magazine sales in our channel.